Center for the Rapid Advancement of Consumer Technology (CRACT)

Design Purpose:

The energy present within the cracked cooling shell and red hot core of a molten rock was the inspiration for this architectural design. Mainly a cultural building, this mixed-use project was designed to efficiently accelerate the process by which a concept becomes a consumer product. The project includes: an expansive showroom, patent office, observation rooms, museum, auditorium, cafe / lounge, gift shop, leasable office space, and retail buildings.